Phil Schiller steps down as Apple’s senior vice president of marketing

Phil Schiller, currently Apple’s senior vice president of marketing, will step down. As reported in press release Apple, head of marketing Greg Yosviak will replace him in this position.

The message specifies that Schiller, who has been with Apple since 1987 (he entered the company’s top management in 1997) and is known to the general public as an active participant in the presentation of new Apple products, will not leave the company. After leaving his senior vice president’s position, he will remain an “ally of Apple” and will also continue to run the App Store, which recently criticized for a high commission for developers. In addition, Schiller will remain in charge of organizing new Apple product launches.

“The time has come for a number of overdue changes in my life,” said Schiller, who turned 60 this year. He clarified that he wants to devote time to family, friends and some personal projects.

Recall last November, Apple left Apple chief designer Joni (Jonathan) Ive. About Quince’s imminent departure from Apple became known last June. The company then said that Ive would create his own design studio, and Apple would become one of its clients. Ive himself said that his studio will begin work in 2020 and will be called LoveForm. The reasons for Ive’s departure from Apple were not officially named, but the media wrote that the matter may lie in Ive’s not very good relationship with Tim Cook. Cook himself named this information is fiction.

Jony Ive joined Apple as a designer in 1992 and was named vice president of industrial design five years later. The designs of the first iPods, iPhones and Macbooks were designed by Ive, who was close friends with Steve Jobs. He also worked on the Apple Watch and the new Apple Park campus, which opened in 2019. Over the years Ive has become one of the most famous designers in the world.


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